On her first day of school, Momoka witnesses Rin and Mitsuki fighting an Akiramest during orientation and meets Mokonyan, who leads her to Tiara and gives her a Majoka Porte. When Muritaro turns Momoka's ballet teacher into an Akiramest, Murimurina, Momoka joins Rin and Mitsuki by transforming and defeating her, recovering the Float Topaz (Fuwafuwa Topāzu).
Momoka learns about the Magic World and practices using the Float Topaz. At school, Mudako turns Teruki, a third year student from the soccer team, into the Akiramest, Yarukineriga. Momoka uses the Float Topaz to stop his attack, and the Magimajo Pures purelize him, recovering the Real Garnet.
Rin finds out that Kaito's mother, Marin Odawara (Ryoko Yuui), is the author of her favorite manga series, Super Spy Vanilla Dessert. He invites her to his house to meet her, but Damenojo turns Marin into the Akiramest, Yatterareka. Rin is reluctant to hurt her, but Momoka uses the Real Garnet to bring forth a weapon from Marin's manga, which is used to defeat her. The Magimajo Pures purelize her, recovering the Lovely Opal.
Momoka decides to join the Newspaper Club. After school, Muritaro turns a police officer into the Akiramest, Futodokimon. With everyone else busy with school clubs, Momoka fights Futodokimon alone even though her magic is weak. However, with determination to save the police officer, she purelizes him, recovering the Speech Garnet.
Mudako turns a guitarist (Erica Tonooka) into the Akiramest, Yakamashi, and convinces her that no one will enjoy her music. Momoka uses the Speech Garnet on her guitar, who convinces the guitarist not to give up. The Magi Majo Pures purelize her, recovering the Speed Emerald.
Miracle² is invited to lead Momoka's physical education class. Muritaro turns Sara, a classmate who dreams of becoming an idol, into the Akiramest, Muricle². While Miracle² supports them in secret, the Magimajo Pures defeat her in a dance and song battle with the Speed Emerald, recovering the Big Aquamarine.
Rin gets roped into helping out Machiko Nagata (Nana Mori), an excitable third year student running for student council president. Mudako turns Nagata into the Akiramest, Monkuarukaicho. Rin uses the Big Aquamarine to amplify her voice and defeat her, recovering the Invisible Ametrine. Nagata loses to Teruki, but she remains passionate about helping out the school.
The Jama Baron's son, Jamahiko, gives the Jama Baron a bazooka that will destroy the world. The Magimajo Pures approach him and use the Invisible Ametrine to elude his attacks, but they fail to purelize him. The Jama Baron uses the bazooka, but he discovers it has been rigged and it explodes on him. Meanwhile, Jamahiko usurps his throne with his servant, Shiori.
While Shiori is on a date with Muritaro, she turns Kaoru (Ryoko Kobayashi), a nail artist, into the Akiramest, Mendokusain. Mitsuki, who had planned on visiting the salon, battles her and uses the Fashion Aquamarine to remind her of the excitement she felt from helping others look their best. She purelizes her and recovers the Laughing Tourmaline.
Momoka's class gets a student teacher, Naoto Sato (Yuki Morinaga), who makes terrible jokes to compensate for his shyness. Mudako turns him into the Akiramest, Kudaranessu. Momoka uses the Change Tanzanite and the Laughing Tourmaline to distract the teachers under Kudaranessu's control and purelizes him, recovering the Bubble Quartz. Shiori, who had been observing from afar, decides to approach Momoka.
Tiara tells the 3 girlsl that there is a warrior with the Star and Moon power. Listening, Mitsuki begins to worry about Shiori. The next day, Momoka goes to a tennis match where she'll support Mitsuki who is participating. On the way, Momoka meets Shiori, believing that Shiori is lying she befriends her. Meanwhile in the match venue, Mitsuki's opponent Midoriko turns into an Akiramest. Momoka and Rin hurry to the venue to Pure Rise the Akiramest.
Momoka is searching for her new friend Shiori's necklace, Shiori didn't search because it would take a lifetime to search for it. However, it was all a lie because Shiori is secretly aiming for Momoka's heart ruby. Rin is concerned about Momoka searching for it but due to excessive worrying she breaks out with a flu the next day. When Rin visits the hospital she meets nurse Naoko Shirai who has been turned into an Akiramest. Can Pure Rise by herself!?
After Momoka gives her a friendship bracelet, Shiori turns a firefighter (Suzunosuke) into the Akiramest, Kowagari. Momoka uses the Heavy Tourmaline and the Light Tourmaline to stop him, purelizing him to recover the Bye Bye Emerald. The magic from the bracelet, coming from Momoka's belief in their friendship, prevents Shiori from attacking her. As she recovers part of her memories, the Magimajo Pures discover she was a Magic Warrior, but she flees and has Jamahiko suppress her memories.
The Magi Majo Pures confront Shiori, but she is too powerful to defeat. When Momoka's friendship bracelet prevents Shiori from attacking, the Magi Majo Pures purelize her, reverting her back to her original form and freeing Lalanyan.
Momoka has successfully Pure Rised Shiori and Shiori joins Wind of Dreams Middle School. There, Masahiko Makabe a handsome senior has come. Almost immediately, Masahiko is popular in the school. Meanwhile, Momoka and the others visit a bakery during their social studies tour. However, the store manager has turned into an Akiramest. The 4 have their first battle together. Will the Maji Majo Pures! Pure Rise safely!?
Kojiro scouts Shiori to become a model, but Mudako turns him into the Akiramest Meiwaku Artist and causes him to attack Sawanobori. Shiori purelizes him. She later turns down becoming a model, as protecting dreams with the Magimajo Pures is more important.
Today is Momoka's birthday! She's thrilled about going to a barbecue with her family, so she doesn't eat anything since morning! Hungry, she goes to the barbecue shop with her family! But, the store owner has been turned into an akiramest by Dame Nojou! In order to be able to eat the deliciously grilled meat, Momoka has to fight with full power!
Masahiko, who has newly joined the newspaper club, teaches Momoka, Shiori, Sumire and Kaito in the astronomy room. However, Kaito's cousin who is the guide there is turned into an Akiramest. The students who are in the classroom panic and Shiori Pure Rises alone. Meanwhile, Momoka takes out her Majoka Porte in order to transform but there's a suspicious shadow watching from behind...
The 4 members of MagiMajo Pures go out with Momoka's family for athletics. Mitsuki is excited about her first athletics! But, Momoka's fathers juniors, a couple Minoru and Yui are turned into Akiramests. At that time, Momoka meets Masahiko. Not only that, but her Majoka Porte makes a sound warning her about the Akiramest. Momoka's identity is safe from Masahiko but will they be able to Pure Rise the couple?
The 4 members of MagiMajo Pures go to the mansion of famous horror writer, Sagawa Kou. Listening to the rumours that ghosts will pop out, Mitsuki becomes scared. Meanwhile, the Majoka Porte is stolen from the girls by Muri Tarou who came to the mansion under the orders of Jama Hiko. Safe, will the girls be able to protect their Majoka Porte?
A house party is held at Momoka's home. Using the fashion aquamarine, Rin, Mitsuki and Shiori transform into cute Yukata's. Masahiko also comes and Momoka's heart pounds. Meanwhile, Sumire, Momoka's little sister, has her friend turned into an Akiramest. Will the 4 be able to Pure Rise the Akiramest.
Momoka and Mitsuki visit Mitsuki's favorite Ninja Dojo with Masahiko. The female ninja, Ichika, is turned into an akiramest and traps the girls one by one. Meanwhile, Masahiko secretly aims for Momoka's Majoka Porte. Mitsuki Pure Rises the Akiramest alone!
Momoka is depressed after losing her Majoka Porte, Rin uses the comedic tourmaline to cheer her up but fails. Instead, she invites her to the science museum. But the director is turned into an Akiramest, on behalf of Momoka who can't transform, Rin Pure Rises the Akiramest by herself.
Together with her mother, Momoka goes to a calligraphy classroom. However, the calligraphy teacher turns into an Akiramest! In addition, Momoka lost her Majoka Porte and she can't transform! What will she do!?
It was Yuria who saved Momoka who was in trouble because she couldn't transform. Yuria is the 5th MagiMajo Pures, she came in order to protect the Magic World. On the other hand, the girls are busy at the crepe shop preparing for the cultural festival. But the older girl who was teaching them gets turned into an Akiramest. The MagiMajo Pures hurry to Pure Rise the Akiramest.
Shiori has been decided to play Juliet in "Romeo and Juliet" in their school festival, but there are disturbing signs from Romeo who is played by Masahiko. Listening, Momoka and Rin are worried about Momoka. On the cultural festival, Wakiko who is standing on the same stage as Shiori is turned into an Akiramest. Wakiko is now manipulated by someone and Shiori is in a big pinch!
One day, Yuria gets a flower from a street performer named, Tarou Fuusen. Yuria has come to the human world to experience it for the first time, happily she's learning more about it. However, the street performer is turned into an Akiramest by the Nuisance Troupe. Yuria Pure Rises the Akiramest by herself. The 5th Magic Warrior has overwhelming power and also has the strongest magic!
In front of Momoka, Jama Hiko appears suddenly. Momoka wants to hear Masahiko's true feelings, but the kind senior was no longer there. The other 4 warriors hurry over! The 4 fight Jama Hiko to get out of the human world, only Momoka believes Jama Hiko can be Pure Rised.
While the Magi Majo Pures prepare a Halloween party at Tiara's jewelry shop, a pumpkin swallows Momoka, Rin, Mitsuki, and Shiori, teleporting them into the Akiramerld.
Yuria is unable to rescue the Magimajo Pures from the Akiramerld unless they weaken the barrier. In the library, an Akiramest tempts Rin to remain there reading books. With the Akiramest's mirror, Rin remembers that her friends abandoned her for reading instead of spending time with them. Upon realizing that Mitsuki had supported Rin to become a Magic Warrior, Rin finds and purelizes the Akiramest, awakening to her proof of knowledge on the Majoka Iris.
An Akiramest challenges Mitsuki to a sports match in exchange for her freedom. Mitsuki stops her from cheating, but the Akiramest exploits her fear of darkness. Meanwhile, Shiori is tricked with an illusion of Momoka abandoning her and her own self telling her that she is alone. When both of them remember to trust in their friendship with the Magi Majo Pures, they both awaken to their proofs of courage and friendship, purelizing the Akiramests.
Jamahiko persuades Momoka to stay to build their ideal world together. When she rejects him, her Heart Ruby changes into the Royal Heart Ruby. Yuria intervenes to save the four Magi Majomures and informs them that they can attain Royal Form by combining the Majoka Iris with the Royal Heart Ruby now that all four have awakened to stronger magic. As they confront Jamahiko, the Magi Majo Pures transform into their Royal Form.
The Magimajo Pures transform into Royal Form, but Jamahiko still overwhelms them. With the Memorial Topaz and the Mirage Ametrine, Yuria reveals that Jamahiko used to be human who was kidnapped by Gran Ma. In order to free him from evil, the Magimajo Pures purelize him, and he disappears.
Distraught with Jamahiko's defeat, his grandmother, Gran Ma, takes over the Jamajama-dan to get revenge. A wedding planner is turned into the Special Akiramest Mukka, who irritates the Magimajo Pures. Momoka, who is unaffected, frees everyone with the Good Person Garnet, and they use their Royal Form to defeat Mukka and recover the Transformation Opal.
Momoka's mother, Ririka, runs into Ryohei Daimon (Daimaou Kosaka), a friend who had once confessed to her. Curious about their relationship, Momoka uses the Transformation Opal and Fashion Aquamarine to change into an adult and sneak into the club Ryohei is DJing at. However, he is turned into the Special Akiramest, Messo. The Magimajo Pures purelize him and recover the Translation Ametrine.
Ririka attends a skincare consultation with a celebrity beautician, Madame Rurudo (Haruna Ai), but Rurudo is turned into the Special Akiramest, Madame Ira. Yuria uses the Reverse Opal to turn her attack against her while Momoka uses the Baby Ametrine to help Madame Ira look young again. The two defeat her to recover the Illustration Garnet. Yuria senses a magical aura from Ririka.
Momoka's father's cooking teacher, Hayashimori (Masataka Kubota), is turned into the Special Akiramest, Darru, who, along with his students, puts all the Magi Majo Pures except for Yuria into a stupor. Ririka intervenes, causing Makoto to intercept an attack meant for Momoka and bringing her back to reality. The Magimajo Pures purelize Darru to recover the Slippery Opal. Yuria confronts Ririka, where she reveals that she used to be a Magic Warrior.
While helping out Yumenokaze Kindergarten with their Christmas party, the principal is turned into the Special Akiramest, Yada. The Magimajo Pures purelize him and recover the Snow Emerald. Gran Ma and the Jamajama-dan arrive, but the children's strong belief in Santa causes him to appear, taking a smitten Gran Ma away with him.
Tiara tells Ririka that because Momoka has the Royal Heart Ruby, she plans on nominating her to become the Majoka Princess at the next council meeting. Ririka decides to reveal herself to the Magimajo Pures as a former Magic Warrior from the Magic World, aware that Momoka had become one from the beginning. Momoka is overwhelmed at first, but she decides to get to know her mother better.
The Magimajo Pures spy on the council meeting, where Tiara nominates Momoka to be the next Majoka Princess. The Jama Baron, alive, works on returning to the Jamajama-dan.
Yuria explores town to find a hobby like the Magimajo Pures and becomes fascinated with ramen. Damenojo turns the shop owner into the Akiramest, Akiramen. She purelizes him, recovering the Handsome Moonstone.
Kaito wins an art contest and introduces Rin to his mother's editor, Imai. Rin creates a manuscript and submits it to Imai, but Muritaro turns Imai into the Akiramest, Shimekiri Girigiri. Rin purelizes her to recover the Lucky Emerald. Later, she withdraws her manuscript, guilty over creating it using Kaito's drawing skills with the Transformation Opal. However, Kaito offers to partner up her to produce manga.
Momoka, Rin, and Mitsuki are appointed as guidance counselors for the new teachers, who are the Jamajama-dan in disguise. When they reveal themselves, they turn Mr. Omachi into an Akiramest, causing the school to panic.
Damenojo remembers his human life, where he used to be an apprentice at a sweets shop. Recalling that his master used to criticize him and discourage him, he visits the sweet shop and puts his master under control. When Momoka confronts him, she helps him realize his dream of becoming a pastry chef and purelizes him, turning his Akiramestone into an Akiramenaistone.
Mudako remembers that as a human, she and her friend, Nobuko, hid a time capsule, only to find that Nobuko never returned to help her unearth it. Shiori reminds Mudako of their friendship, and, with the Speech Garnet, finds the time capsule with Nobuko's letter. Shiori purelizes Mudako, turning her Akiramestone into an Akiramenaistone, and she reunites with Nobuko.
There is only one person left in the Nuisance Troupe and it's Muri Tarou, he tries to get Inaba who he was formerly associated with when they were chasing their dreams to become a comic duo together. Just then, Muri Tarou sprinkles the impurela on him. With their power, can MagiMajo Pures remind Muri Tarou of his dream once again...!?
Jama Danshaku found an enormous Akiramestone, the emperor power ups! Impurela increases in the human world and everybody is losing their power to dream. Because of that, the Majoka Ceremony had to be held sooner and Momoka is not ready. For Momoka's sake, the MagiMajo Pures put their power together and pledge an oath to make sure the ceremony is a success, let's go to the Magic World!
The 5 are on their way to the Magic World but are stopped by the Nuisance Emperor. They were heading to the Majoka Gate which is the only path but the Nuisance Emperor was waiting for them! At last, the final battle between the Nuisance Emperor and MagiMajo Pures has come!
